Nowadays, Smartphone Apps are part of every mobile user’s life. Ever since the Smartphone arrived, the technology industry has been scrambling to evolve and keep up with the ever changing software. I hope everyone remembers how horrifying websites looked on mobile phones in 2009, and to be grateful for how far we’ve come. A quick solution to using ugly websites to solve modern problems was through native smartphone applications. Everyone should know what Applications are, from video games like Clash of Clans to financial Apps like Cash; they are quite effective, fast and usually beautifully designed.

Growing Problems with Smartphone Apps

Throughout the years, not only have businesses have begun hiring software development companies to build mobile applications as an extension of their business but amateur developers can release new smartphone apps independently. With millions of people worldwide creating Applications on two markets: Google Play Store & Apple App Store, there has been a saturation of Apps that do the exact same thing. Who knew there are 100+ clock Apps and I still can’t tell time… Back to the story, it is becoming a burden to download an App for a specific purpose. You end up with tons of applications on your phone, which only has 16GB memory because the 128GB was too expensive. Google, as a search engine that happens to own half the Smartphone market, as a solution to this problem.

The War of Technologies

There is a battle between web apps and smartphone apps going on, and statistically speaking, mobile apps are winning. But Google has devised a way to rebirth web applications. You might ask, why Google? Owning Android allows them to have access to half the Smartphone market. Well until recently, Google hasn’t been able to access data that goes in and out of mobile apps to catalog in their search algorithm. Google is now allowing developers an option to opt-in to allow Google Search access to their data, providing results in a simple online search. This new feature could provide huge potential in regards to marketing and building a business, but if a customer can access your app information from the web, why should they even download your app? That is Google’s point. Google wants to minimize the number of standard applications each person has to download onto their smartphone, while slyly acquiring all their user data.

Effect On Your Business

What is the scariest part about building a Smartphone Application for your business? Getting people to download it. In the App world, download number means the world. But what if it didn’t? By streaming your App through Google’s new searching service, you can get more eyes than ever onto your product, all though your custom mobile application. This integration could provide a huge impact on your company’s bottom line, all because you built a little piece of software promoting your company. In the information age, software rules the world.

Come chat with us and let’s build some amazing software to grow your business.

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